When you hear “business software” or report your mind might wander streamlining business operations for success to binder binders stuffed with spreadsheets and charts. Perhaps conference rooms brimming with executives perusing slides. These images do not consider an important aspect: the ability to create value for business.
New technologies are helping to revolutionize business software and reporting. Machine learning and cognitive tools will perform most of the work, allowing humans to do more exciting, value-driven work.
The winners of the new time will be those who redefine what is meant by an organization that is based on product in its fullest sense, and make use of their products in order to acquire customers, retain them and expand. To achieve this they’ll need to integrate PLG principles into the way they design, develop and deliver their products.